The latest TV introduced from the production house of Sony is the Sony KDL-46W5500 (KDL46W5500U). The Sony KDL-46W5500 is a 46 inch LCD TV with dimensions of 112 cm x 9.6 cm x 72.5 cm and weighs 24 kg. This piano black coloured TV displays 1080p format with a picture resolution of 1920 x 1080 pixels. The Sony LCD TV uses wide colour Gamut-CCFL LCD backlight technology with protective scan and has image aspect ratio of 16:9. The dynamic contrast ratio of Sony KDL-46W5500 is 100,000:1 and provides a 178 degrees viewing angle to the user.

The Sony KDL-46W5500 has built-in 2 speakers which produce a total power output of 20 watts. The Sony KDL-46W5500 includes the Dolby digital technology which provides the LCD TV with surround sound features. The built-in surround mode and the S-FORCE front surround sound technology of the LCD TV adds to a great surround sound listening experience. The Sony KDL-46W5500 (KDL46W5500U) has a wired type of connectivity with functionality features of digital audio playback, digital photo playback and digital video playback. During operation, the Sony KDL-46W5500 TV consumes 172 watts of power and when in sleep mode it consumes 0.17 watts of power. The LCD TV has VGA (HD-15) and USB type of PC interface. The Sony KDL-46W5500 LCD TV also features various types of features like - auto noise reduction, advanced contrast enhancer circuit (ACE), AppliCast, Bravia engine 3, live colour creation, motionflow, BRAVIA Sync function and much more. The Sony KDL-46W5500 is also equipped with HDTV Ready, teletext, electronic programme guide, parent lock and has a built-in NTSC playback on PAL TV.